forgotten skincare with founder alex pottash

This episode is going places Tori & Chanel haven’t gone before… to the parts of our bodies that are often overlooked and infrequently talked about in public… the girls are talking about Forgotten Skincare with the brand's founder and CEO, Alex Pottash.

Alex Pottash founded Forgotten Skincare with a simple idea: to develop solutions for common skin concerns that are often overlooked by mainstream beauty companies. Since starting the company in February 2020, she has helped over 30,000 women feel more confident to go sleeveless and feel like their truest self. WIth their hero product, The Original Underarm Brightening Deodorant leading the way, Forgotten Skincare is on track to break down stigmas in the beauty industry around concerns like dark underarms and inner thighs. When Alex is not working on FS, you can find her on the beach with her Bernedoodle or exploring a National Park.

Tori & Chanel dive deep into how Alex started her brand by using SEO in her previous marketing agency career to  identify an underserved market of people who struggle with hyperpigmentation under their arms. And, of course, there’s so much to talk about because the girls want to uncover it all! From laser hair removal to first experiences shaving to bikini lines and the influence of media on hair removal practices, Tori, Chanel and Alex are combing through it all. Of course, it’s hard to talk about hair without talking about beauty standards and confidence around body image and insecurities. The girls spend time to highlight what they do to focus on inward beauty to feel and look their best on the outside.

If you’ve ever wondered what starting your own business is like, Alex also shares her story on how she became a founder and the routines and boundaries she set up to grow her business.

**SPECIAL OFFER** our friends of the pod get 20% off their next purchase of Forgotten Skincare with promo code GWT20

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Transcript

Glad we Talked (00:00.654)
you

Glad we Talked (00:20.142)
Hi friends. Hello everyone and welcome back to Glad We Talk podcast. I'm Tori. I'm Chanel and we just had like an hour of technical difficulties. I think mercury is in retrograde because that's usually a symptom of her sign of mercury in retrograde because not only were we going back and forth and it just was not acknowledging that you existed. It was very rude to me. Yeah. Wi -Fi wasn't working. I had an update my computer.

Then all we did was restart and it worked. That's what they always say. Did you restart your computer? Hard to restart. We went to the last thing. We're like, all right, last thing to try is doing a restart. But on a lighter note, we have a great episode today with Alex. She is a founder and CEO of Forgotten Skincare. I met her last year and she was great to talk to. She has a great skincare line of

products that do lots of things. We really get into it in that episode. All about the forgotten areas. So underarms, bikini lines. And it was just a nice conversation. We spoke about the brand a little bit, but we also got into some other fun stuff. Obviously, mental health came up. We also talked about growing up with body hair and some other like body things. So it was just a fun conversation.

Yeah, I wasn't really expecting to hop into puberty as we do. But I enjoyed it. It brought us all back to little Tori, little Chanel and little Alex. And we all were kind of like in our pubescent. What is body hair stage? Yeah, we were like, what did we do? Like, how did we feel? It was funny. Yeah. And it was really interesting to see because she has a lot going on. And you'll hear that in the episode. But she seemed really level headed about it all. Like she has exciting things. She's really passionate about the brand.

But you know, at the core Alex really comes back to who she is, why she started the brand, and that's what's most important to her. Yeah, agreed. So hopefully you all enjoyed that episode. It sounded like I said y 'all, but I said you all. It did. I caught it for a second and I was like, all right, Texas hold them. Texas hold them. I just want to be clear. I've been listening to Beyonce, but I did not say y 'all. You all enjoy it. Here we go. Let's do it. Hello. How are you?

Glad we Talked (02:46.03)
I am coming off of a stressful day, but I'm happy to be here. I loved our breathing exercise and feeling good. Yeah, we did a breathing exercise right before. That was really fun. Yeah. I love that so much. I wish everyone did that before any zoom. Yeah. Just a box breathing. I think I'm going to start implementing that before my zoom calls. Yeah. So I actually have a coworker. He does a meditation before any big presentations or like group speaking things. And it really just brings the vibe.

where it needs to be so everyone just feels relaxed and ready to engage and take in information. And this was the first time we did a breathing exercise. It was fun. I loved it. I feel relaxed. Love it. So Alex, I met you last July at Cosmoprof. It's like a big beauty trade show.

We were right next to each other for like three days. And then the last day, we, well, actually we went out together like the night before. And then the next day we saw each other at our booths and we chatted and you were telling me about your product and I was like instantly obsessed. So I love your story. Why don't you just tell everyone a little bit about your background and like why you started the brand and just give everyone a little bit of a glimpse into who you are. Yeah, sure. Wow. I forgot that's where we met by the way. Yeah. Oh, really?

That was, yeah, no, I knew that's like, I wasn't thinking about it in this moment. Yeah. Yeah, that was great. You were, yeah, you watched the whole thing. You probably have heard this pitch a million times. I think I probably said it a thousand times. Um, but yeah, Alex Pardash, the founder and CEO of Forgotten Skincare, and we make skincare for your forgotten areas. And our hero product is this guy right here, the original under -unbrightening deodorant cream.

And I started this company in 2020. And before that I was working in pharmaceutical advertising and I was doing search engine marketing specifically. So I was looking at search data and trying to find out what questions people had and how I could help answer those questions on behalf of pharmaceutical companies. So how you found out, I'm going to jump the gun. You're probably going to get to it, but like I'm already like, Oh, I have to ask, is that how you found that there was this underserved area or?

Glad we Talked (05:04.174)
because people were searching for what do I do for my underarms, my dark underarm, darkness, like all those keywords. Yeah. So I knew I wanted to start my own company. I come from a family of entrepreneurs and I just feel like it's inside of me. And so I went to the search data to uncover white space. Exactly. So I could find what people were searching for and then, um,

I ended up finding that there were hundreds of thousands of searches a month for dark underarm related terms. But when you go to search for it, there was nothing out there that met consumer standards, which you guys know it's vegan, cruelty free and free from harsh synthetic ingredients. And specifically one ingredient kept popping up. And after speaking with dermatologists kind of figured out that it was a very often prescribed ingredient or really chemical.

and it's called hydroquinone. And not a lot of people have heard of it, but this is prescribed for hyperpigmentation, but you can't use it for more than three months at a time. Because if you use it for more than three months, it can cause damage that's permanent to your skin. And it's especially important for people who have more melanin in their skin to not use this long -term because it can actually cause bleaching and...

If you have more melanin, it can even change your skin to like a bluish tone. So I wanted to find a more natural and safe alternative. And so that's how I came to researching different natural ingredients. And I found uva -erci extract, which is one of the active ingredients in our formula today. Cool. I love that you took your current position and you like had this buzz inside you that you were like, I know I want to do something of my own. And what is it?

and you didn't, you use the skills you had at your current job to get you into that next level. You weren't like, how am I going to get there? Like, okay, let me see what I can do to get me into what I want to be doing and what I think I should be doing. That's so inspirational. And like, I'm excited for that. Yeah, I was working with so many other companies because in like what I was doing at an agency was it wasn't just even pharmaceutical companies. It was healthcare specific, but I also got to work with like littler companies like

Glad we Talked (07:25.9)
You know, Hugh chocolate, the chocolate brand. Yes. I love their chocolate. I actually worked on their account for a little bit. So it wasn't all healthcare and pharmaceutical, but I got to see the inner workings of how companies ran and work with other entrepreneurs directly. And so I was becoming micro experts in all these different areas. And so that kind of inspired me to be like, okay, I think I can

become an expert in something and try to do this for myself and ultimately help other people in the process. Wow. So how long has it been now since you started this forgotten skincare journey and like how has it been since like having your own company? Like what is it? What is it like? years, right? It's four years. Yeah. So I started, so I actually started working on it in 20, excuse me, in 2018. Okay. So I was working full time.

And I had this idea because my mom was making, um, like she always would make different concoctions and she took an avocado home, natural skin care, everything so crafty. She's like vinegar, avocado. So she took avocado pits and would drive them out on the windowsill and grind them up and use it for like body scrub or face scrub. So that was my first idea. So it was an avocado pit.

But then I knew from like my analytical background that I couldn't just create an avocado pit scrub because there's so many different body scrubs out there. So I actually just, it was kind of just like happenstance that I put pit and pit, like your armpit together. And was like, that's kind of how I got started into researching the underarm care space. So yeah. That's the marketer in your area. Like.

Oh, pit, pit, double entendre there. I'm to be niche. Yeah. Oh, that's so exciting. So what does avocado pit do? Like, what does it do for your skin? So there's no avocado pit in our products. I have avocado oil just to kind of like pay homage to that. Like, no one knows about that, really. Well, not everyone does. But I put it in there just to kind of keep that little piece in there of the formula. But avocado pit is...

Glad we Talked (09:51.054)
super harsh of a physical exfoliant. So in our actual body scrub that we have, we actually just have micro -crystalline cellulose and pumice. So it's kind of like, remember that apricot? Yes. I think it was St. Ives. Yeah. So it's like kind of feels like that, that walnut I'm actually dying because that was like the epitome of skincare when we were in high school. was.

And wasn't it like super damaging though? It's harsh. Yeah. yeah, well, I use it on my face. Yeah, it's hard. I think it's better for your body, but for your face, it's definitely harsh. No one really uses that. Yes. So run us through the products you have, I think, because you have a few. Yeah, I have a perfect candle. So I have the hero product is the original underarm branding deodorant cream, which is a mouthful.

So I affectionately just call it the OG. So she's really cute. I called her a G earlier. She doesn't have pronouns. Okay. They. It. The inanimate object is really cute. So the OG works to smooth, brighten, deodorize. So it's basically skincare for your underarms. But the hero action of it is really that brightening, which comes from the caprolol salicylic acid, vitamin C and uva -ersi extract. So this is...

are bestselling and this is where it all started. But then when people were like, where else can I put this on my body? One of the areas that kept popping up were the inner thighs. So I ended up creating another product. It's called the Down Low Inner Thigh Serum, or for short, the DL. And that one also helps with dark spots on the inner thighs, ingrown hairs, and also razor burn, helps to soothe razor burn.

And then we brought forgotten skincare into the shower with Get It Bright, which is our body scrub. And this exfoliating body scrub is great for brightening because it has glycolic acid in it, but it also has physical exfoliants. So it has the pumice and the microcrystalline cellulose. So that helps to physically exfoliate. So it's also great for KP, if you have bumps on the back of your arms, back of your legs.

Glad we Talked (12:11.47)
And people even complain about having KP on their underarm area too. So this is a great, uh, keratosis Polaris. They're like, um, like chicken, small. Yeah. Oh, I'm not the beauty person. So I'm like, what does this mean? Chanel knows. Okay. I have that sometimes. Yeah. Yeah. There's, there's, uh, there's a lot of people who have it actually. Yeah. You're not alone, Tori. I just didn't know what it, I'm going to tell my KP. You didn't know what it was. Yeah. I'm going to be like, Oh, there's my KP again. It's like, got it.

cute little name. So I use the OG and well, I just ran out, but I love it. Like I have to send you more. I know every time I talk to you, I'm like, I ran out and I'm like, I need to order it. But I, so you gave it to me in Cosmoprof last year and I used it pretty much every day since and I actually have noticed a difference in my underarms lightening, but I also like it like weirdly like before bed or like if I'm just like,

working from home and I don't want to put deodorant on, but I'm like, I need something because I can't just like free ball out here. So I just put it on because I'm like, I just need a little something so that if I sweat a little bit, I'm not like smelly. Um, so I just love it. I was like an everyday, it's like lotion for your arms. It's so moisturizing. It smells delicious. I love it. I'm such a big fan. Yeah. I'm so happy you feel that way. I do. I'm being so honest. That's awesome. Yeah. I use it at night too. So. Okay.

It's like you're supposed to use like twice a day, right? Yeah. So I only use it a few times a week, but I don't have hyperpigmentation and I've been using it since 2018. So I feel like I don't use any other deodorant. I does it? Wow. I used to use like the super chemical like, um, clinical strength. Oh yeah. That's what I use.

Yeah, to stop you from sweating. Yeah, but that's not good for you. I mean, the research is, I don't know how substantiated it is. Really? Yeah, I don't know. The verdict's still out there on whether aluminum is going to cause you cancer. Really? But I'm just a headline junkie. I'm like, oh, it's bad. Yeah, but I would say, and I'm not a doctor.

Glad we Talked (14:33.038)
or anesthetician or I don't have a professional background, but I would say that I just feel more comfortable using a deodorant that doesn't clog my pores. I agree. I think clogging any pore is just not good. Well, to be honest, I recently got the clinical one and I haven't been loving it because I noticed when I shower at night, it stays. It takes so much to get it out.

I'm like scrubbing. I remember that. Like in high school. It's like not coming out. It's it sticks almost. It sticks. Yeah. It's like stuck on me and I'm like, I have to like fully exfoliate my underarms and I don't really like that. Like I want to, if I can wash it off in like a few passes, that seems normal to me. I shouldn't be like scrubbing. If you were to ever detox from it, have you ever done that before? Gone through an underarm detox? So I tried native and I got like a rash and I was like, oh, I'm allergic because I'm allergic to like everything.

But someone told me that the bumps from natural deodorant are you detoxing from bad stuff? Wait, I don't even know. I didn't even know you could detox your underarms. Okay, so let's pause. You can detox your underarms. Yes. So I'm like, I'm mind boggled right now because I've like heard detox the liver, detox your lymph nodes, but like I'd never thought about my underarms. Yeah. If you are using that.

deodorant for years and years. I remember going through it when you stop using it and you just start kind of letting everything flow and be natural, you smell pretty badly and sweat more. And then you go back, you start using it again. So you don't detox, right? Right. But if you stop using it and switch to a natural deodorant, or we'll just say a deodorant that doesn't have aluminum in it, like our deodorant.

Um, you just, you can go through like a sweaty, stinky period. That's you almost smell worse than you would after that phase. That makes sense. You just have to go, you have to go through the hard phase. It's like when you're transitioning to curly hair again, it's like I, I have oil trained my hair. It's an awkward phase. So I don't, yeah, I oil trained my hair. So I don't wash it like every day. I wash it maybe once a week. Sometimes I get by with once every week and a half, two weeks. It's gross, but.

Glad we Talked (16:53.23)
I've gotten to a position where like, I just don't need to. And it was rough in the beginning. It was like greasy and I wanted to wash it, but I was like, you got to fight through. Yeah. It was like that awkward phase. I also like, I never really thought I had stinky BO or underarms, but by media I was like, I need the clinical strength. That's like, you know, when I was a teenager. So I used that. And then I slowly was like, I don't want to use that anymore. Cause the aluminum story came out and we're like, Oh, scared. So now I use natural deodorant.

But I don't know if people can smell me. So it's like a question. I know. You would know. Yeah. Can you smell me? No. You would know. I would have told you a long time ago. I don't know. I'm like, are my friends and my fiance being nice? Like you stink? I don't know. But like, I would tell you. Yeah, I would tell you. Yeah. I hope so. Yeah. Yeah. So what happens after that stink? How long is that stinky smelly phase? Do you know?

It's different for everyone. I mean, for me, I think it was maybe two to three weeks. Oh, that's a long time though. I was like, that's not bad. But I, I don't think I was, I don't even remember when I transitioned off of the clinical strength stuff so long ago. Yeah. I, it was definitely like when I was in my early twenties, I was like, it was more expensive. Okay guys. Well, I'm still using it because I'm stinky smelly. Well, you need to detox. Maybe I need to detox. But the thing is you can use.

our product underneath of that. That's what I do. That's what I do. And should help you just in general with like not having to scrub so hard and get it off because this has um, salicylic acid in it, which helps to just keep the skin cycling and you know, that's like with acne and stuff. Maybe that's why I noticed it recently because I ran out and now I'm just raw dog and deodorant. So maybe I need the base again. Yeah. So

I also do not deal with hyperpigmentation, but is this product specifically for people of color or is it for anyone that has an underarm? Anyone that has an underarm? Anyone that has an underarm. Yeah. Okay. So I noticed after I put it out into the world and I could talk to my customers and kind of see who they were. I noticed that it's more people of color were interested in purchasing the product, which makes sense because.

Glad we Talked (19:15.822)
They have more melanin in their skin, which means that you're more prone to hyperpigmentation. So, but like I said, I use this, you know, I have people with like lighter skin tone, darker skin tone. It doesn't matter. It, you can use it long -term. Like I've been using it for years. It doesn't change the color of your skin. It's only if you have a, like a localized area of excess pigment. So.

So I do have a little bit of redness in one area. I don't know if that's razor, I don't know. This is so funny because we're getting into like really personal places right Every corner of our underarm, we're like, what's happening in this section or this section? Yeah, I'm like, I've never talked about this, my underarm like this ever. You've never talked about your underarm? No. I need new friends. I need new friends? Like.

Have you talked about your own arm with your brother? Well, that's the whole thing people have all these issues and concerns and like questions and no one talks about it We're all just like, oh they're underarms. They're overlooked. Oh, yeah, it's hyperpigmentation there There's nothing I can really do about it. So well, that was my issue Like I have really dark underarms and part of that was shaving so I was like I started waxing my underarms and I was like maybe that will help and it's a little bit but I

part of me was just like, well, this is just what it's like. Like, this is just what it's like for me and it's not going to change. I didn't even really like look into anything because I didn't even know other people suffered from the same thing. I just like, I'm like, every time I look at someone else's underarms, they look great. How come mine look like this? So it's just something that like you kind of feel like alone about and you don't talk about it because you're embarrassed because you think you're the only one going through it. So it's actually really nice that there is a pro, there are products out there and now, you know, your product line.

that helps with this because I just feel like it was something that I was embarrassed about and I didn't know other people went through. And even just hearing you and you talking about your customers and your community, it's just nice to hear, not nice to hear, but it's kind of nice to hear that other people are going through it too. Yeah. Yeah. And I'm really happy to hear that. Thanks for sharing that. Yeah. Do you think...

Glad we Talked (21:22.766)
like teenage little Chanel would have liked this product. I love hearing from little Chanel. Little Chanel is my favorite guest sometimes. Not to say anything into Alex, but I love when little Chanel makes an appearance. No, yeah. I mean, I feel like I didn't deal with it as much when I was younger. I don't know if I didn't have as much hair and stuff or wasn't shaving as frequently. But I did find that it happened more in like my late teens, twenties when I started noticing that my underarms are darker.

Do you feel like there's a specific cause that you've identified? No, I think it, I think mainly it was shaving. Shaving. And I think it just is going to take a while to kind of reverse that because it's like 10 years of shaving. And now that I'm waxing, I've been waxing for the last couple of years, but it's still reversing. Yeah, I wax my arms now. And why did you start waxing? Because I found that.

Well, I think I spoke to someone about it actually one day. I don't know it was my doctor or a dermatologist. I don't know. I spoke to someone and I was like, why are my underarms so dark? And they were like, it's probably shaving. So I started waxing from that point on. Even if you think about your bikini line, if you shave a lot, you get razor bumps. And if you wax, it's just so much smoother. It's the same thing with my underarms. It lasts long. It's like four weeks. It does. Does it hurt? I got laser on my underarms. You did? Oh, you did. Have you ever gotten...

No, I'm afraid scared. I'm afraid of waxing. I'm afraid of like, really lasers. I just use, I'm an, I'm a razor girl. Well, I shaved now, but I grew up with really thick, coarse hair. But you, so you lasered, but you still have to shave. Yeah. So it just thinned out my hair. Okay. So, but I grew up with a lot of underarm problems come to think of it. Um, not so much. I had like the five o 'clock shadow all the time.

Yeah, and I had a ton of ingrown hairs and a ton of razorburn. It was actually really upsetting. Yeah, little Alex now. Oh, yeah, yeah, it was really it was embarrassing to have that especially like in your formative years like 1213 years old feeling, you know, this conversation is really bringing up feelings for little Tory to like I think right now we're all hitting on puberty because it's like this is when you start.

Glad we Talked (23:41.07)
getting introduced to shaving and all these forgotten areas because you don't have to think about it when you're a little kid, you know, you're not like arm hair, like bikini lines. It's when you go into puberty that you start to have to think about like these areas that you did forget when you were a kid or like just never noticed. So it's like, wow, this is cathartic. Yeah. So back to the laser though, something that I've learned just through talking to my customers and research.

is that it's kind of difficult to find a good laser technician or solution for people that have more melanin because the way that laser hair removal works is by identifying the contrast of the hair and the skin. So for me, I have like darker hair and lighter skin, so it worked for me, but maybe for Chanel or someone with darker melanin,

it might not be able to pick up on the contrast and actually can cause burns. So some of my customers are healing from that and then have scarring and then are using this to help reverse that, you know, the burns that cause the hyperpigmentation. So there's many different reasons why someone may have hyperpigmentation in different areas, like underarms, like inner thighs, could be like a hormonal imbalance.

It could be just from pregnancy hormones. Like a lot of women postpartum just get stubborn hyperpigmentation like melasma on your face, on your stomach, but underarms and inner thighs is also a very common area to experience that. So there's all these different reasons and it's kind of hard to like collectively come together and talk about it and understand why it's happening. So it might send you to your dermatologist who might then prescribe you hydroquinone or you know, so.

That's pretty crazy. I actually had no idea that laser worked that way. I remember seeing a product at work once that was like, um, you can't use it if you have these shades of skin tones. And it like showed like, it was pretty much like one shade below me and above. And it was, it was a laser type of at home kit thing. Yeah. And I was like, Oh, I wonder why I can't use this. And you just saying that triggered that memory for me of like, okay, well, I guess it's because I might cause burns if that's how it works.

Glad we Talked (26:04.046)
Um, but that's interesting. So maybe I might just, I mean, I never considered laser. It's like just expensive and like, it looks painful. Um, but so how did you deal with your five o 'clock shadow when you were younger? Like, I got laser. I did it. I was at the forefront. Like, now I think, I don't know, but I think the technology is probably so much better now.

And you probably can find, I don't know. I mean, I'm not, again, I'm not a laser technician or an... Yeah, you're just, you're speaking from experience and like from what your people say. Yeah. Yeah. But when I got it, it was so painful. It like burned your hair. So I, I got laser hair removal when I was like 13 or 14, I think. And it was like a rubber band snapping on your skin and it was like burning and it smelled bad from the hair burning.

Yeah, I don't think it's like that anymore. I think it's probably a lot better. I've also heard of like electrolysis, which is similar, but it like zaps the hair follicle to like kill it. Yeah. Yeah. I think that might be the same thing, but maybe not. Oh, okay. Interesting. They just call it different things. Lots of hair removal things out there. Wow. So when you were 13, you got laser hair removal. Yeah. It may have been, mom, if you're listening, you can tell me I'm wrong. Tell me. It might have been.

Do you think it helped your confidence? Yes. Yeah. Definitely. I was not confident with all the razor burn and ingrown hairs I had. That's so hard. I could feel that for you, keeping your arms down. The razor burn hurts too. You're learning how to use a razor even. I'm just remembering all the times I had nicked ankles and taking skin off in the shower with...

not fun. Like learning how to deal with these areas of forgotten skin and hair, it's just like, traumatic. I'm also thinking, because we're all about 30s, right? We're all millennials. We grew up with the era of like magazines, like Seventeen and YM. thinking like Nair. Well, yeah, but like even in those magazines, they just made it seem like...

Glad we Talked (28:15.47)
hair wasn't good. You needed to be clean shaven. And I remember asking my mom to shave at such a young age, even though I barely had hair. Because I'm reading magazines that just made it seem cooler or you weren't cool if you had even a little bit of stubble. And now there's women walking around with underarm hair, leg hair. It's crazy to me. Yeah. I'm one of them. I don't shave or remove everything all the time. It still doesn't feel totally acceptable, but I definitely...

like there's been some cool brands out there, like Fur, for example, they've done a great job of making everyone feel safer, I guess, too. Wait, what are you laughing at? I said uncomfortable. It's like you're safer, but it's also uncomfortable because they're accepting and they're pushing that this should be the norm, but also it's challenging people to think about their own relationship with hair and society and how we view hair. I think it's probably a very American...

thing too. It is. If you go to other countries, they're not as clean shaven as us. So I think it is a very, and I honestly think it's just like the media and how we grew up. I feel like it was just ingrained in us. You have to have your underarms clean shaven and that's why we have all this like...

freaking anxiety around it. Yeah. I'm just thinking about watching like America's next top model after school and high school and saying, Oh, like the Venus, like, I'm your Venus. And I'm like thinking of like how they would shave. And it's like the super sexy, like, Oh, their legs, the muscles and it's glistening. And it's like, I need the shaving cream. And now I don't even buy shaving cream. I'm like, what? I know. I just use my soap. Oh my gosh. I'm like, whatever. This will do. I do. What do you buy? A Vino.

Yeah, like a sh one. I can't remember the brand, but mine was pink and it smelled like strawberries. Skin to mint. Skin to mint. Yeah. I used to buy the skin to mint and it was like a smoothie situation. Do you guys have thin hair? How are you not using shaving cream? I just don't shave that much. Oh, do you shave your bikini line? You mentioned the bikini line before and it's like, this is your thing. This is my thing. This is your thing. This is my thing.

Glad we Talked (30:34.254)
Well, so you have the product that helps with ingrown hairs in your bikini line. Yeah. Yes, it has. So it's like, please send it to me. It's I will send it to you. It's mainly witch hazel based. OK. So and it has soothing ingredients like cucumber in it, like cooling for razor burn. Yeah. So it feels really good on razor burn. I'm just so lazy with my bikini line. Like, I'm going to be honest. This is I just I don't believe.

What do I need to be doing? Tell me the routine. What like I just, I'm not a good shaver. I'm not a good shaving hair maintenance. I do think shaving cream on your bikini line would help. No, it's just don't want to do it. I mean, I'm afraid of waxing. No. Yeah. I can't wax. No, I can't wax. It's a struggle. We could all just like, we could just decide now to not to just be hairy. I don't know. Let's do it. I mean, it's always a struggle, but I mean, for me, what helps is I use this. Um, yeah.

Get it bright on my inner thighs. And it just helps so that you're not dealing with those ingrowns. So this helps with that. And then I use the serum when I have razor burn. And it also helps with ingrowns. So those are the summer's coming. That's for my bikini line, honestly, those two things. I went to Charleston in South Carolina. We stayed on Kiowa Island. And there was a warm day and we put our bathing suits on. And like,

I was like, oh no, like, you know that moment in Sex and the City movie where Miranda or who was it? Was it Miranda? Yeah, Miranda. It was Miranda. Yeah, Miranda had it. I just had a kid or something. Yeah. Yeah. And they're like, when was the last time you got waxed? And I'm like, every time summer comes around, I think of that clip in the movie because I'm like, I haven't dealt with this all winter.

I have to handle it now. Summer is coming and I'm having these thoughts like, how am I going to tackle this? Like, how am I going to bring my bikini line into a healthy and nourished state this year? It's so crazy you brought that up because I see girls wearing the tiniest little bathing suits and thongs and like the little tiny like string and I'm like, do you not have razor bumps? Do you not have ingrown hair? Like I'm so confused.

Glad we Talked (32:46.99)
It's so crazy. Honestly, even when I wax, I still get ingrowns. It's just do the same wax more or shave more shave, but I also got laser. Right. Right. Okay. So on your on your bikini line. Yeah. But honestly, the best routine is to make sure you're exfoliating and then using aftercare products.

We're not doing that. I'm not doing anything. I'm going in with my razor. My skin's probably not even properly moisturized and my pores are cold. Make do it at the end of your shower so your skin is more softened. I've The good thing about our underarm cream for your underarms if you have issues there is that it also, for me at least, I feel like it softens my hair. Oh, really? Yeah, which tends to make shaving.

Probably because you're like, it's new. It's like moisturizing and it's hair. Like I said, you take care of your hair, you put conditioner in it. Like we're not doing that for our body hair. Yeah. So true. Yeah. Okay. So me and Tori are going to promise to exfoliate and use aftercare because I can't be showing up with razor bumps. I can't either. I'm getting nervous. I literally like I went and I was like, all right, it's all or nothing. And I'm like, just, you know, getting ready.

My little razor. Do you do anything for your eyebrows? This is also another thing. I'm like, what am I doing with my eyebrows these days? I don't know. I mean, I'm again, I'm not an aesthetician, but I use faster oil on them. Oh, you do. So yeah, to try to like get them to grow, to grow. Do you shape them? Like I don't need, I forgot about them. So like I used to go and get them waxed. You do still. Yeah, I get them waxed. Me too. It's like the kids these days aren't doing anything. I'm waxing. I wax.

Old school. What do you do? Nothing. Oh, wow. Nothing. My mom told me because I was with my mom, she was like, can I, I want to just like take a tweezer with those and really get in there. Is it because they're blonde? Yeah. You don't really, you don't, they look fine. I would never know that you don't do that. I don't do them. No, I fill mine in a little bit, but. I do that too. Like I use like this gel stuff that Chanel gave me and my pencil Anastasia from Beverly Hills firm.

Glad we Talked (35:05.198)
2015. Yeah, I still have it. Like that's what I do. Yeah. That's I mean, yeah, that's why I used to use that too. You have great hair and I know it's beautiful. The hair on my head. I just got it cut yesterday. So it looks great. So pretty. It looks healthy and like, yeah. Oh, wow. Thanks. When it comes to confidence for me, my the hair on my head, like as a physical thing makes I care about like,

That's always, I feel like I identify with it a little bit, maybe too much. But really, if you can just harness that confidence inside and kind of give yourself a pep talk before you go into something where you're feeling insecure, I think that works better than anything. Giving yourself a little, hey, you've got this, everyone else is dealing kind of with the same stuff you are.

Everyone's a human. We all go through struggles. We all have our body insecurities. We all have mental insecurities. So I think just recognizing that you're not alone. I noticed that we were talking a lot about outward appearances and I wanted to shift a little bit into some inward stuff because I really do care deeply that everyone who is dealing with something on the outside is going through the work on themselves to...

try to focus more about what your body can do and rather than what it can look like. That's very empowering. And I think going back to kind of when we were younger, going through puberty, we were just taught that it wasn't, this is how you handle it versus understanding how to take care of yourself. And it's like, it's, it could seem something that's very like topical and just aesthetic and beauty related, but it is very personal and it does lead.

you know, to insecurities and self doubt and confidence. And so you're absolutely right. Like thinking about our relate more so our relationship with our body in these taboo areas that we have relationships with. But I think it is, it does, it does have to do with our mental health and wellbeing as well. Yeah. I think that with my customers, I hear a lot about how I've dealt with dark underarms my whole life. And, you know, my mom,

Glad we Talked (37:25.422)
says I need to clean them or I haven't put on a sleeveless shirt ever. I haven't been able to wear the dress that I want to wear. And I read these things that you go on my website, you can I post that I mean, people write them openly, they're their reviews. And then they say this one product has helped me get my confidence back. Even if that's a stepping stone for someone, you know, to start.

If that's what they need to feel confident and then can move deeper, that is what drives me. Like that is what makes me feel so passionate about forgotten skincare. I don't think I would ever want to be a founder of a company that was just creating a face serum. Not to knock those. I love my face serums too, but I just feel like what we're doing here takes it a step deeper into like an emotional thing. So. This is like personal for you. Like this aligns with.

values for you and helping people and that's something it sounds like you want to do. And yeah, I mean, we are talking about outward appearances, but I think we're also saying when we were younger, it was always like, oh, this quick fix and this is what you have to do and what you are supposed to do. And it's like, why do we have to do that? Why are we supposed to do any of that? And now it's ingrained in us that we have to do all these things and we're sitting here like...

I can't wear the thong I want. I can't wear this that I want. I can't go out in the summer and just enjoy beach day without thinking about my hair on my bikini line. And it's like, it affects you so much mentally, even though it's like just one area of your body. And it's like, how can we move forward with feeling positive and confident knowing what we were ingrained? Because there's a little bit of shame to it. Yeah, when we were younger. We should be ashamed of these areas instead of like, if we choose to...

take care of it. I'm not even going to say take care of it because in that it sounds like you're unkempt if you aren't addressing them. Like if you aren't going with the norm of shaving, then you're dirty or unkempt. But you could also, you can be, you can very well be a clean, cleanly put together person without shaving your underarms. Right. I do see in the beauty industry that brands I think are doing a better job.

Glad we Talked (39:42.978)
you know, like a big brand like Dove even, they're so good at calling attention to inward beauty. And I think I do see a shift towards wellness and self care for health rather than just for appearances. And I see brands shifting in that direction. That's at the epitome of what forgotten skincare is already doing from the get -go.

But I see, yeah, so I do see a shift happening even the way that, you know, buyers are buying different products. I think that a lot of these initiatives are about genuine like health for your skin. Even in some makeup we're seeing too, there's a big push of this isn't just a foundation. It also helps with rosacea or it also helps with moisturizing and flakiness. And so I think,

there is that dynamic that's happening. I just went to Sephora to buy a new foundation and I haven't bought a new foundation in a while because I was using one and I just felt like it was exactly what you're saying. It was more to deal with like beauty things and kind of just not not do skincare. It was like this is a foundation. I didn't question what was in it because that's what beauty was and now I went in to buy foundation for the first time and it's like this is hyaluronic acid in it and it does anti -aging and it's.

It's skincare with foundation and beauty. And that was a shift for me and I was happy to see it. And I felt like it's more personal and like more inclusive, especially when you walk into Sephora and see brands like Fenty that are reaching different people and addressing different needs. You know, and I think that's nice to see the industry from an outsider that isn't in it like you guys, that direction and that shift happening. Yeah, like that perspective that's.

I keep bringing it back to the underarm cream, but our deodorant isn't just a deodorant, it's skincare for your underarms. So it's through that lens that we're marketing it, but it really does, it helps with all these different concerns that you may have. And some of them may be painful. And to say you have scars left over from anything like a surgery or you had a medical condition, there's plenty like HS or what you were talking about earlier from the laser hair removal and you want to...

Glad we Talked (42:04.174)
get rid of those scars because it's an emotional attachment, it's an emotional thing. So it's definitely deeper. It's definitely deeper than skin deep. Sounds like a good product. Yeah. I was like, wait, deeper skin. Yeah. I think there's something there. Yeah. You need to do like an alignment with like a mental health or like a woman's wellness thing. This is your next campaign. Deeper than skin. Deeper than skin. There it is. feel like maybe it's been used before. I don't want to say I coined that. Yeah. That's okay. But yeah.

We don't know. We saw their origin story right here right now. We didn't copy it. We just came up with it. I mean, even like talking about mental health, like for you as like a founder, like how has your mental health been like starting this brand? And I'm sure you're doing a lot of things like, and part of it is like, you know how you want the brand to look, you know what you want it to present to the world. Like how does that weigh on your shoulders? It weighs sometimes.

I mean, I've been doing this since 2018. I was working full time, then I did consulting, then I took this full time in August 2019. And I love it. I cannot see myself doing anything else ever really, but it is challenging. I do a lot of meditation. I use Insight timer, which I had the free version and now they make people.

pay for it, which is fine. I would pay. I want to pay for it. It's really good. Take my money. Take my money. I think I have headspace too, but I like insight time or better. Okay. I hadn't heard about it before we got on this call. Yeah, it's great. I tell everyone. So I do a lot of meditation. I listen to my body and what it needs. I have founders on speed dial to call.

Um, in email and texts, I have a really supportive family and I think that's really the recipe. I think that's all you really need. So plus you need funding, which we don't have. So that would be the next thing. But personally, like mentally, emotionally, I feel like over the years I've figured out more and more what's worth getting upset over versus what's not worth getting. And that just comes with age, I think for anything like.

Glad we Talked (44:26.254)
You know, I used to get cry or be really distraught over this like inventory that was running late and it was so like traumatic for me. But then now it's like, well, this is outside of my control. You know, I take a step back and it doesn't affect me the way it used to. So I find that I kind of unlock new levels of emotional, I don't know what you call it, like, stability.

maturity, I don't know, we can call it something like that as I go along this founder journey. That's great. I mean, because Tori and I were on a podcast last week talking a little bit about corporate and corporate burnout and stuff. And I think everyone is always like, I want to start my own business. I want to start my own brand as if it's so easy. And it's just like, it'll take all their troubles away. But I think it's interesting to hear from you.

Yeah, you started a brand. Yes, you're an entrepreneur and you work for yourself, but it comes with its own set of challenges and its own set of like mental health issues too. It's not all sunshine and what's the phrase? No, I mean, you have to be a certain, I think you have to be a certain type of person that likes challenges. And then if you're not in a challenging situation, you're unhappy. That's at least how I felt. Like I was just not happy. I wasn't happy.

doing what I was doing every day because I didn't feel as challenged. So I think everyone's different. Not everyone wants that. I know everyone's different. Not everyone wants that. But personally for me, I really get a lot of, I don't know what to say, like I get a really good feeling being in uncomfortable situations. It's an uncomfortable feeling, but I oddly very, I like it. Do you feel, you feel fulfillment through the challenge? Like you feel ignited.

that you are working, you feel aligned with your purpose. Right. Yeah. Yeah. And I'll just, I'll keep going until I don't, you know, until one day I wake up and I'm like, this doesn't do it for me anymore. And then we'll just find something else, I guess. But for now, I don't see that happening. You have that motivation. Yeah. Feel motivated. It is really hard though. Like it is, but I don't want to discourage people from wanting to do it.

Glad we Talked (46:46.798)
Yeah. So I actually twofold. I was going to say it's really, it sounds hard as an entrepreneur starting your own business because like Chanel and I, we have the definition of the working hours. It's nine to five or eight to six, whatever your app working hours are. And for us on the side, we're also working on the podcast, you know, and that's like full time thinking for you, your full time is your job. So it's like, how do you define those working hours for yourself? Do you have to know like, okay, it's time for me to take a break and step aside because it's, this is.

This is it for you. This is what you're doing as your job. And it's really easy to just work all day. Yeah. Like how do you set up those bear, those boundaries that you take some time to take care of yourself and that wellness and is it's there's no right or wrong answer. So you could say like, it's something I'm working on, whatever it is, but just would love to understand like how you're doing it. I don't feel like I don't work late at night. I work pretty normal hours.

some like this week. Yes, I was working late because it was a project and I had to get done by today. But normally, I pretty much keep it. I probably give 80 % all the time. That's awesome, though that can lead to burnout. Definitely. I use an app called motion that helps me. I've heard of it motion. Yeah, it helps me organize priorities.

So it helps me with my calendar scheduling. I think it's hard for us. We have those definitions nine to five, whatever our working hours are. Colleagues go home. Yeah, we can clock out. Right for you. It's like you're working for you and your brand. Yeah, I clock out. You clock out. That's good. I like to hear that. I don't have a problem with that. No, I mean, I feel like I definitely have experienced burnout. I maybe on like a monthly basis.

call my mom potentially in tears saying I don't want to do this anymore. But then it's like, I forget about it and I'm fine. So maybe it's like a, I don't know. Have you ever heard of my cycle monthly thing? I don't know. That's so true. Yeah, like totally. Do you feel that way? Like that's something you're like, I'm getting my period because I just like hate everything. I feel like I'm an absolute failure. Yeah. But it never ends up happening. I mean, I never, it never gets that far and deep into it.

Glad we Talked (49:11.886)
I would love to see like a study of how our cycles affect women in the workplace. I'm sure it exists or not. I don't know. It probably doesn't. Should we do it? No, women's health has like no funding. It's so underfunded, especially. Yeah. She's like, no way this study exists. No. So do you have like self care that you do for yourself besides meditation? Like, is there anything else you do that? Oh, tell us. What are your routines? I love getting facials.

I mean, we're in the industry, like, I get, you know, beauty industry, I love the beauty industry, I'll do all of the stuff. I love getting facials, I love getting massages. I work out very frequently, I take classes, which helps me feel like connected to other people in a room kind of. Like I said, I meditate big on that. Highly, highly recommend to everyone listening and to you guys to do that every single day. It's actually a game changer.

And I play with my dog. I like cooking. Yeah. So hang out with friends and family. So yeah, definitely. I have a lot of self care rituals. I have like mantras too. You gotta have a song that you play. Someone said this to me one time I did in a program with Macy's and I forget who it was, but someone there that was presenting said, you need to have a song that when you're feeling low,

Uh, you get up every morning and you sing it. I think mine changes. His was like, I get knocked down, but I get up. I love that song. It's a good song. What is your song or like, what are your few songs? Oh man. I set myself up for this without an answer. You really did. Um, I mean, I definitely listened to a lot of poppy stuff to keep going. So I don't know. Don't judge Taylor Swift, but T Swift. I also play guitar. So like I.

I'll go and that's another self care thing. So I'll play, I, but my guitar repertoire is basically just Taylor Swift. Cause her songs are so easy to play. They're so good. They're so good. But yeah, Taylor Swift, Alison Dede Matthews band. Cause I've just, I've been listening to them for so many years. Like a comfort, comfort music. Alison, classical music a lot too. That's like a very nice, there's this one classical song.

Glad we Talked (51:35.31)
I don't know the name of it. Don't ask me, but it's the kind of song that I put on repeat and that does something to my brain and like totally self care. So when I, well, you, when I was in college and I used to have right. Oh, wow. That was not a sentence when I had to write papers, I would put classical music on and it just like did something for my mind. Like you're saying, and I just was able to like creatively and just get it out. Yeah. There's probably studies on that.

Yeah, there's studies on that, but not on women. There's cycles in the workplace. Definitely not. Definitely not. Oh, that's too funny. Do you go into an office or do you work from home? I would go crazy working from home. So I go into an office. Okay. Yeah. So that can help you set up boundaries then like naturally. True. You have to leave. You have to leave your house. Right now I'm home, but yeah. Yeah. It's a Friday. But yeah, I usually go into the office. So there's your boundary.

She has an office, a physical boundary, a physical boundary. Great question. Yeah. Um, but you said you had mantras. Like I need you, like, what is, what are you telling yourself? Oh my goodness. That's what we do. Okay. You want my mantras? I'm not going to give them all away. No, just, just, just like your key one. I'll tell you, I'll tell you, I'll tell you my, if you tell me yours. Oh, okay. Um, well,

Glad we Talked (52:59.406)
I, so I say to myself, so to get like present, I'll just say, I honestly just say the word here. Oh, it's really simple. It's not like a fancy thing. So I have words basically. So I say here and I'll be like, sometimes I'll say you're here, you're here or here. And that kind of brings me back to where I am. So that's one. Yeah. That's very calming. Oh, another one that I do is.

You can't do anything about this right now. So let it go. That's one I say all the do anything about this right now, so let it go. There's nothing you can do to fix it right now. So stop thinking about it, let it go. That is a really good one. That one works for me. I don't know, maybe. I feel like you're gonna meditate on that one. Like that's one that you need to sit with. Okay. You know, you gotta.

like for me to apply that I need to let it marinate I need to reflect on it like in sometimes I do a meditation where it's like you repeat the same, you know, saying that's like the affirmation meditations. I like those two, right? You can't do anything about this right now. So let's say however you want. But basically the con for you is you can't fix the problem in this moment. Yeah, so let it go. And it will eventually resolve all problems have.

solutions. You a solution. You're humans. We asked you. Yeah, I know. We wanted to know. Do you have one? No, I don't have one. You need to get one. No, I don't have any. Yeah. I'm not like, she's just starting therapy again. It's okay. Yeah. Grace. Yeah. No, Grace. What's yours? Good one. Yeah. I was just saying it just now. Like, give me grace because I'm just starting therapy. Give me grace.

Yeah, it can be crazy. Like, you know, I can just apply it. Once you start on the meditation stuff on with the insight timer and following, you're going to have a lot. You're going to really resonate with certain ones. The one time I did insight timer, because I was like this new person, I was going to be a meditator meditator person. And then I did it once. I cried during it. Yeah. Yeah, she holds so much in. I do.

Glad we Talked (55:19.31)
Anyway, this isn't my therapy session. I did that already. What's your mantra? Mine is so in high school, we had to pick out our senior quotes. And this is kind of just stuck with me since senior high school. Mine is do not anticipate trouble or worry about what may never be keeping the sunlight. Oh, so yeah, it's a Benjamin Franklin quote. I struggle with anxiety and depression. And it was undiagnosed in high school, but that resonated a lot with me. And it was always like,

I felt like there were dark clouds, you know, and I would always look at glass half empty versus half full. So I was like, it was, and I say that like when I'm just need to be in the sunlight and like, okay, don't worry. Just stay there. Well, you give off a lot of sunlight. I'm feeling it. Thank you. That's my sun sign. I'm a Sagittarius. Oh, what's your rising? Libra? Yeah. Okay. Thank you. Alex, what's your, what's your sign? Leo. And I'm married to Sagittarius.

Oh, you are. You got a lot of fire going on over there. I think we go, go well together, but I don't know too much. I just have the costar app. Oh yeah. That's a great app. But I like hearing about it. Yeah. How, how does your partner handle being married to an entrepreneur? Great question. That was a great question. No one's asked me that ever. No, I'm just looking at, he, you know, he was so helpful trying to get you set up and like, he's very helpful. Yeah.

I can't say enough good things about Alan. I think he has his own full -time job. He has absolutely nothing to do with my business, but absolutely everything to do with my business. And what I mean by that is he doesn't know what I'm working on or really so much about like the details of things. Cause we don't, I don't really care to talk about that with him, but he knows everything in terms of what I've been through and what it takes and.

just emotionally very supportive person. But it is difficult. I mean, it's kind of just like both people in a relationship having a demanding job. His job is demanding, my job's demanding. It's like anyone else in the world that is in that dynamic. So, but. It sounds supportive. It's supportive. We have to definitely say, okay, no work. Like we were talking about boundaries earlier.

Glad we Talked (57:45.774)
we definitely have those boundaries where we can say, okay, we're not talking about work anymore. So we do have to shut that off. I think that's for anyone though. Like you come home, start venting about what your boss said or this or that, and you kind of have to separate it. And then your relationship kind of starts to become like work and you're like, wait, wait, wait, no, this isn't about that. I tell that to Mitch all the time. Mitch loves his job. My partner, Mitch.

I absolutely love that. I asked him once what he'd like. I was like, Mitch, tell me more about your job. Cause like, obviously I see him often and he went off for like an hour. It was so cute. Yeah. But it's annoying when it's every night. I know what it's his job. He works in medical sales and he loves his job. He does sports medicine. He loves working with the doctors. He loves working with the clients. He is a, he loves sales. Like I'm very happy for him. He,

was in a job that he didn't love before. It was in sales. It just wasn't the right industry. He liked the people, didn't like the work he was doing. And he was like, I want to go into medical sales. And I was like, okay, that's what you want to do. And he just knew that that was what he wanted to do. Kind of like with you with the starting your own business and feeling. Yeah, he just loves it. And he's just so jazzed up when he gets home to talk about it. And I'm happy for him. Like, I'm happy. I want that for him. But I'm like, I don't.

know what you're talking about. I'm like, I don't know these like doctors terms, hip replacement, materials. I just don't know. It's very innocent. So pure. It's golden retriever energy for sure. I love it. We never got to talk about my waddle. Kind of. Oh, what's your waddle?

What's wrong with your waddle? My waddle is the hair on my neck that I've had since I was like a teenager. Tell We're going back to the forgotten hairs. Now we're in trouble. We are. I thought it was your bikini line. It was my bikini line, but also my waddle. Okay, tell us about your waddle. very sensitive topic that I've never... you come up with that name? I don't know. One of my friends I grew up with talked about the hair underneath, not the hair, sorry, the part underneath your neck where your male's Adam's apple is, is the waddle. And that's like...

Glad we Talked (01:00:02.894)
on a turkey is the wattle. And I call it, you're like touching, you won't stop touching it. I know won't stop talking. It's this area. Okay. So what about it? I get hairs there that I have to pluck and it's one of the forgotten hair areas. So many women get hairs on there. I get hairs on my neck. So many women do, especially if you have PCOS, it's like very common. I've heard of that and I don't know if I have PCOS. Do you have any other symptoms? No. Okay. So you're probably okay. You should probably just have some neck hair. But it's like,

Where does it come from? I don't know. You can't ask me these questions. Do you have any? I'm not a doctor. So there isn't a mouth. Keep disclosing that over and over again. It's fine. I'm getting medical advice now. No, I tell people I'm not a therapist. I just have plenty of life experience. So you are what was like a therapist. Thank you. I balance between like life coach therapist, just like friend. Just overall human who gives advice. Yeah. Um,

Experienced person. That's what I'm going to start marketing myself as. I'm an experienced person. That's good. Thank you. Yeah, exactly. Plenty of experience. But the reason I'm talking about my waddle is like, what do you see next for Forgotten Skincare? Do you see a waddle? Actually, there are companies out there that have prescription.

You can buy something for that. For your waddles. You have to really look at it. No, I pluck them. They're dark. They come in like right here with the like the collarbone is. And underneath here. She's like, no, no, I get it. On the side of where my sideburns. She's like, please stop. I It's like, no, I got it the first time. Thank you. No, it's good. It's totally normal. Like I said, I have neck hair. People get it's chin hair. Yeah. Yeah. Totally normal.

Um, your question was what's next. Well, there's things I can talk about and things I can't talk about. Uh, what I can say is that when you have things you can't talk about, that means it's good news. So that's great. I would say what's next is definitely more products. I have my eye on a lot of things. I have so many little sample bottles that I'm testing and handing out to people.

Glad we Talked (01:02:24.078)
of different formulas to try. That's always really fun. That's like my favorite part is looking is testing new products and researching. And I love that. So I started it and that's my favorite. And the creative stuff. So new products, definitely new variations of existing products in a way. And just more forgotten skincare everywhere. So.

That's like a pun, you know? This is like a Taylor Swift code. Yeah, it is. It's like, forgotten everywhere. It's like it's everywhere, but it's forgotten. It's like, that's so cool. Right. Yeah. Love this. Yeah. Thank you. Yeah. So stay tuned for what's to come with Forgotten. I know that was really vague and cryptic, but no, it's okay. I have nothing specific to announce just yet, but just exciting things on the horizon. Yes. And we're also...

very always open to working with creative people on content, which I know you guys have offered to help us with too. So yeah, I wanted to put that out there. I love the name. By the way, I love the name of your it's I love it so much. It's really just great. Really love it is what the whole fact used to be called pit kit. I like that too. But if you want to expand into other areas work and yeah.

We are now Forgotten Skincare. Did you come up with the name or did you workshop it? Workshoped it. I was talking about this the other day. I don't remember if I specifically came up with it. I was working with a consultant. Her name's Jamie. She's wonderful. And I quit my job. Then I was working to rebrand and she and I were brainstorming post -its everywhere, whiteboarding. And I actually have the picture of the room with Forgotten.

places it was forgotten places because like, that's what we came up with. And it has like these squiggly things kind of like these organic shapes, which fun fact, this wasn't even their original branding. It wasn't even these squids like these organic fun shapes. And I guess subconsciously, I came back to this and I found the picture that that's what I had originally drawn. Like, wow, I love that.

Glad we Talked (01:04:46.862)
It's like, it reminds me of when Chanel and I started the podcast. We had like 15 different names. We were constantly workshopping. It was like 35 different names. Chanel would wake up and I would just be like 25 missed texts from me and it would just be like different names. Between us. What was the next contender? Well, we were for a bit candidly her. Oh. And it was too much for some people. Like some people didn't get it. It sounded like Candy.

And it sounded a little, it was cute. We talked is amazing. Thank you. Thank you. Did you guys trademark it? Um, we will now we have it copyrighted. Yeah. And I don't know. Tori does that. Yeah. Don't make a mistake. Like I did. I have the tree now, but sheesh. It was a, it was a process. No. Well, okay. So what advice would you give people that are looking to start their own brand? Well, there's the simple advice would.

would be to just get started, which is what I did. I started by, I bought a dehydrator and I was drying avocado pits. I went to Kadoba and I asked them for the leftovers from their guacamole. I said, hey, can I have your avocado pits from your guacamole? I had no idea what I was doing. Absolutely none. And they gave them to you? Oh, they said sure. But then I think I was like,

trying to formulate it myself and it kept going rancid because you can't mix oil and water. And so my piece of advice to founders would be to just start anywhere, even if it means, even if it feels silly and you just kind of have to, you really just have to start somewhere. I mean, get a website, put a few thousand dollars into it and really make sure you know your vision. And even if you don't, it's okay.

But just pretend, like have a vision and just pretend that it's your North Star, they call it. And then go for it. And if you have to pivot, that's normal and totally fine. All companies have pivoted and turned in from something that was completely irrelevant to what they are today. Not all companies, but a lot of companies have. So that's okay. So just start, have a vision, go all in.

Glad we Talked (01:07:13.582)
I'm not going to tell you to quit your job, but if you're making sales, quit your job and go all in. I love that advice because one, that's kind of what we did. We were all in on candidly her and then we just went for it. We did a photo shoot. Like that was our name. And then at some point we were like, this doesn't feel right. And then we pivoted the name, but we, it got us started. It got us like to a point where we were like, okay, we have a name. So let's like move to the next step because if not, we would have been stuck on what's the name for like forever. And.

I don't know if you know this, but the Glow Recipe girls have a very similar story. They started as something else. They started as kind of like Amazon for Korean beauty and they pivoted because they started selling their own products on their website and they pivoted and now they're Glow Recipe. So it's like, I love that piece of advice of just do it, just go for it. And if you need to pivot, that's totally normal because so many people do it. And there's so much room for growth. Like you're saying, have a website.

we're still growing, you know, and like you, you're like, okay, I have my base. Like you won't have that base if you don't start. So just starting is the right advice. And I love that you were used the word silly. Um, earlier, I was actually thinking a lot of content creation is silly. You know, some of the things that we like is cringe, cringy and silly, but it's because people take risks and they put themselves out there. And something Chanel has said before, um, from another influencer was like, don't be afraid to be seen. You know, I think a lot of us are afraid to be

ourselves out there to be silly, to show that we're taking risks. Yeah. Even being on a podcast sometimes makes me feel that way. I'm sure you guys feel the same way, but maybe you're more used to it. I love the podcast. You love it. But just being - I relate to you. Yes. Telling it how it is. It's great to be that way though, because so many other people are the same and feel that way and want to hear someone else say this, that they can relate to. Yeah.

But if you have something important to say or something important to bring to someone like your skincare products, do it because you're going to see it later and say, I should have done it. Right. So either do it or wait, watch someone else do it. Yeah. I hope that's motivating. So that's our, that's our mantra today. Do it.

Glad we Talked (01:09:33.966)
Okay, Alex, do you want to show the code and then share your social handles and where people can buy the products? Sure So I'll give everyone who's listening all the amazing people out there 20 % off if you shop at ForgottenSkincare .com Using the code GWT20 so that's for glad we talked so GWT20 And you can shop us if you don't want to shop on our website. That's okay, too We're on Amazon Macy's comm UrbanOutfitters .com

And oh, 13 loon too. Oh, I love 13 loon. And then you're on Instagram and TikTok. Oh, Instagram is at Forgotten Skincare and TikTok is at Forgotten Skincare. Thank you so much for coming on today. This was a great conversation and thank you for being vulnerable and sharing your story. Yeah, thanks for having me Tori and Chanel. It was so nice getting to do this with you and I loved our chat. Us too. I'm so glad we talked. I was just gonna say it.

Glad we talked. Yeah. Love that. Bye. Bye. Bye.